Critical Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Critical Analysis - Research Paper Example The first issue arises when the writer shows no issues associated with the black origin of Armand. To illustrate, the writer evidently points out that Armand had a ‘dark handsome face’ that did not disfigure. It is rather unsound to believe that Armand, in his entire lifetime, had no chance to know about his color, and that he never examined his skin color or compared it with the skin of others. Secondly, a man with such a strong and rather cruel personality did not seem aware about the race his mother belonged to. It is at the end of the story that he comes to know that his mother ‘who adores him, belongs to the race that is cursed with the brand of slavery’. The intention here is very clear; Armand is destined to be portrayed as an irrational human being. In other words, instead of race, the writer is trying to give stress on gender. The second technical fault comes in the fact that despite his ‘dark’ face, Madame Valmonde had no problem in al lowing their marriage. In addition, he had not loved her before, and he started loving her as if ‘stuck by a pistol shot’. Here, he decides to marry Desiree despite her obscure origin, and loves her blindly. Again as the child is born, He stops beating the black slaves he has. Thus, it becomes evident that Armand is presented as a cruel man who used to beat his slaves for no apparent reason. However, as Serafin, Bendixen point out, the birth of a child makes him give up his cruelty; and on the other hand, the female figures, despite his black complexion, started loving and trusting him blindly (188). The third point that hurts the reader is the fact that though Madame Valmonde and the nurse woman Zandrine immediately realize the fact that the child is black in complexion, both the parents; Armand and Desiree seem unaware of the color of the child until the child is three months old. It is rather irrational to believe that all other people except the child’s paren ts identified the issue. Here, again, the story loses its integrity by saying that Armand failed to identify the color of the child which is highly unlikely. For example, the moment Madame Valmonde sees the child she cries, â€Å"this is not the baby!† That means, she is totally surprised by the color of the baby. It is rather surprising that neither Armand nor Desiree could see this. However, for the sake of argument, one can say that while marrying a white woman, the purpose of Armand was to give birth to a white child that would ‘bear his name’. Here, one can make a rather reasonable assumption that though Armand was aware of his color and race, he married a white woman expecting a white boy. However, as he was disappointed by Desiree by giving birth to a black child instead, he loses all happiness. In the case of Desiree too, the negligence towards the color of the child she shows is surprising. Here, instead of claiming that she was unaware of the color, a b etter assumption would be that as she married a black man, she was expecting a black child. So, when the black child was born to a black father, she failed to see any dangers in it. In other words, she was unaware of the unreasonable ambitions of Armand. So, even when Madame Valmonde exclaims â€Å"this is not the baby† , Desiree believes the comment is about the growth of the child; not about the color.

Human Adaptation Essay Example for Free

Human Adaptation Essay Even though human being is the next evolution of animal, people still have the basic thing that both animal and human being always have, and they cannot deny which is the adaptation of survival. The movie â€Å"Bicycle Thieves† is director Vittorio De Sica told the viewers a story of a poor father, who was searching for his stolen bicycle, and without the bicycle he will lose his job, which was to be the salvation of his young family. At the end, he cannot even find his bicycle; instead to steal from other but he was fail. All the quiet on the Western Front† is a novel by Erich Maria Remarque, who is a German veteran of WWI, shows people a painful picture, line of thought, and the adaptation of the young group soldier in the war. The adaptation is not always good but it is depend on the situation they are in. The adaptation from generation of Paul and his friends has suffered is bad because they got experience during the war, which they have to adapt for their survival throughout the grenade, bullet, and boom. Paul and friends from this generation adapt too much from the war to get the experience of survival. Therefore, they lost their youth, connection with family, and lost their future. Sometimes, Adaptation could make a person, who has a different thought, speak, and vote into the one whom is speechless, and the same thought as others, or simply that the one lost his or herself. â€Å"Shooting an Elephant† wrote by George Orwell, gives people an example of the adaptation from the police who being force to kill the elephant, and made the ridiculous excuse for his action. The story tells people how the police feels about the elephant if he shoot or not. At first, he thinks the elephant is innocent, however, the shooting still happens and he makes an excuse that the elephant might be dangerous to people who lives here even thought he knows the elephant stays far away from the town people lives. Actually, the adaption makes him thinks that if he did not shoot the elephant, those black people might beat him until death, and he has to adapt for his survival. Things might change, or something happens that makes people have to adapt at the environment, or situation they are in. There might be something force people to adapt or there might not, however, it is true that in people’s mind, they do not want to lose anyone else, therefore their brain force them to do something that develops their ability to adapt the right situation. As soon as the police see the elephant, he already knows that he â€Å"ought not to shoot him† (Orwell). Watching the elephant eat at a peaceful time, he â€Å" did not in the least want to shoot him†(Orwell). He recognizes that â€Å"every white man’s life in the East was one long struggle not to be laughed at. (Orwell). He was too scared to let the elephant alive because people will make fun at him as fool. The only thought in his mind â€Å"was that if anything went wrong those two thousand Burmans would see him pursued, caught, trampled on and reduced to a grinning corpse like that Indian up the hill†. At the end, Orwell has to adapt the opinion of two thousand Burmans as being what they want h im to be, otherwise; he would be like the man up hill. In â€Å"All the quiet on the Western†, Paul and his friends have show their suffer during WWI that they have to adapt it. They have to adapt harsh living condition; sometimes they might be starving, defecation with others, someplace does not supply any food, Paul and his friends has to find it by themselves. Kat, who always find food for the entire group, â€Å"He has two loaves of bread under his arm and a blood stained sandbag full of horse-flesh in his hand† (Remarque, 39). Sometimes, Paul and his friends have to see his partner or young soldiers die in front of their eyes and they have to adapt it. â€Å"Such a kid† Kat repeats it â€Å" young innocent† (Remarque, 73). Antonio, who is searching for this stolen bicycle. The only thing he cares it is his bicycle but it makes he mad because the neighborhood is trying to protect the thief, and the old man in the church refuse to give him the address of the thief (The Bicycle Thief). Sometime, people know who did that but most of them choose to be silent because they do not have enough evidence to prove it. It becomes the rule of this world, and people need to adapt it. Antonia knows exactly about the thief but he cannot prove when the thief hides the bicycle. He has to adapt this rule that he needs a lot of proof to prove it; otherwise, the thief can get away from the case. Adaptation likes the wind cause no one starts it, it just comes unexpected and people just entrain it. When people realize those changing by looking back at the past, they might lost their identity because of what they have done compare to an â€Å"old† in themselves. The war broke because of the pride of government that lead to the stupid decision. War is meaningless because both sides have to suffer a lot of painful from physical to psychological. Paul and his group have to adapt to the war for survival. They adapt too much for the meaningless war, which loss their youth, their connection with family, and their future. To them, the line between death and alive is too close that they do not know tomorrow they still pass it or not. Everyday, they are living in hope and dream that if the war is going to end tomorrow, what they will do. At the end, they are no longer a human being instead a war machines (Remarque). After finding the thief, and seeing people protect him, Antonia adapts to the rule of this world, however, he is misunderstanding and choosing the wrong way. He does not trust the society and a man who lost his bicycle. However, he still cares and wants to find his bicycle because the bicycle is the only income to feed him and his son. At the end, he becomes a bicycle thief just like the one who stole his bicycle. The movie ends with part that Antonia walk slowly into the society just like others because he lost his identity, and it likes others people, and there is no different between him and this society that force him to adapt it (The Bicycle Thief). As same as the police in the story â€Å"Shooting the elephant†, he is too scare to stand up and refuse to shoot the elephant. He is afraid to be alone, and he has to adapt himself into the situation or two thousand Burmans is going to beat him. Adaptation and changing himself likes others, and he lost himself by shooting the elephant. At the end, he realizes that he becomes a part of this society, and he does not even know this is who he is, he â€Å"could not stand it any longer and went away† (Orwell). Adaptation could release the natural of human that stays deeply inside of them, and when it outbreaks, people do not know who they are or they are unbelievable that is their natural. In The Bicycle Thief, the series of annoying events from the old man from the church who did not want to give Antonia the address of the thief. Then the neighborhoods that tried to protect the thief and blamed Antonia again. At the end, the adaptation has changed Antonia, or it seemly that the adaptation has released the natural that stays inside Antonia, and he slapped his son, which he will never do before (The Bicycle Thief). As same as All The Quiet on the Western Front, while the bomb war happens, Paul saved a new soldier in his group. Later, Paul finds that recruit is lying on the ground with his hip a mess of flesh and bone splinters at the joint. Kat and Paul know he will not survive cause of his wounds. Kat whispers to Paul that they should end his life with a gunshot before the wound is going to torment him. The adaptation of the war has changed their thought in the way of life. They thought that It would be better if someone take a bullet through their brain to stop the life that they has suffered, and it would be better to die rather than the wound is going to torment them. In Catholic, if someone still survives, they should try to save him or her rather than kill him even though they know it would be better when they just let him or her go. After shooting the elephant, the police did not feel guilty for what he did, beside, he defend himself that â€Å"legally he had done the right thing, for a mad elephant has to be killed, like a mad dog† (Orwell). Once again, the adaptation shows the real natural of this man who â€Å"avoid looking the fool†, believe what he did it is right, and defend himself because he does not want to feel guilty, and people feel shame on him. Life likes the wind, and people just like the clouds floating in the sky. Whenever the wind rise, the fragile cloud and easy to break that has to follow it, or it is going to vanish in the sky. Human is a one of the kind that has a complicated history from traveling around the global. Dr. Petrov who has the research about the genetic of human adaptation say that â€Å"The work suggests human beings have undergone rampant adaptation to their environment in the last 200,000 years of history†(New). When Antonia lead his son go to the expensive restaurant, but he cannot let his son eat the food as well as the child who eating on the next table. He says â€Å"if we want to eat like that, we need to earn lot† (The Bicycle Thieves). However, even though he does not have money, he still let his son eat at the expensive restaurant because he holds a hope, which will give his son a better life. they have to adaptation the situation right now, and when they find the bicycle he can give his son more than that( The bicycle Thieves). Under rapidly changing environments nowadays, skills that were functional are quickly outmoded requiring continual self-renewal. (Albert Bandura), and the key to get over this harsh life, it is adaptation.

Yee Lee Corporation Bhd group Financial Study

Yee Lee Corporation Bhd group Financial Study Yee Lee Corporation Bhd group (YLC) is a holding company which is the edible oil repacker in Malaysia in 1968.Through its subsidiaries, it operates in four segments which are manufacturing, plantation, trading and others which related to tourism services and investment holding. YLC not only manufactures cooking oils and also as a marketing and distribution company which helps to do marketing on beverages and distributing to customers. Its direct subsidiaries are Yee Lee Trading Co.Sdn.Bhd., Yee Lee Palm Oil Industries Sdn.Bhd., Yee Lee Edible Oils Sdn.Bhd., South East Asia paper Products Sdn.Bhd., Canpac Sdn.Bhd., Intanwasa Sdn.Bhd. and Yee Lee Marketing Sdn.Bhd. In 1993, YLC was listed on the KLSE. PEST analysis Political Factors In order to increase the demand of using palm oil, Malaysia government provides subsidies for that domestic use only since the cooking oil crisis in January 2008. This situation encourages more Malaysian to use cooking oil that produced by palm oil. During the shortage time, government negotiates with cooking oil manufacturers to increase their production capacity by using palm oil to produce cooking oil. Because of this, it encourages those housewives who prefer palm oil than others. Therefore, this has created an opportunity for Yee Lee Corporation Berhad to produce cooking oil in low cost. This also beneficial to YLC Berhad because using palm oil to produce cooking oil can reduce the cholesterol in the food while cooking. Hence, their products are the first choice for those who want cook with low fat oil. Economic Factors Malaysia had gone through two recessions and two sharp slowdowns since 1970s. Each had its own causes and characteristics. The first downturn was in 1975 triggered by the 1973-74s oil shock, followed by the 1985 recession, which was dragged down by a sharp slowdown in global growth. The third was a steep recession in 1998 which caused by the Asian currency crisis, followed by the downturn in 2001, which was hit by the bursting of the dotcom bubble and terrorist attack on the US. The GDP also dropped about 45% since the crisis. So, in order to encourage more people to use palm oil cooking oil, government launched a campaign Palm Oil Reduces Cholesterol to encourage people to use more cooking oil that made by palm oil. Besides, government also provides the subsidies for those low income families who are using this cooking oil. By doing this campaign, people can learn about the importance of the GDP growth and also the economy will be recovered as a whole. Social Factors Malaysia is considered one of the most developed among the developing country. There are many exported goods originated from Malaysia, especially palm oil. Palm oil is one of the worlds most popular vegetable oils. In Malaysia, almost 80% palm oil is exported to other country. Recently, there are some issues about the oil industry which resources are limited. Due to the limited oil, local government encourages Malaysian buy the cooking oil which is made by palm oil. Therefore, YLC produces the cooking oil by implementing the concept of palm oil-made cooking oil. Besides that, producing cooking oil with palm oil are more cheaper than those are not using palm oil. So, YLC also uses this opportunity to target those housewives who want to buy cheaper cooking oil. Technological Factors Due to the improvement of technology, oil industry in Malaysia has used the most and efficiency machinery to produce cooking oil. Therefore, YLC has introduced AUM cooking oil machinery which is suitable to extract and produce cooking oil. Besides that, one of the YLC subsidiaries products which are gloves, are produced with multiple uses together with the state-of-the-art technology and stringent in-house quality assurance procedures. By using this new technology, the gloves that are produced are non-sterile, ambidextrous, and disposable. PORTERS 5 FORCES The rivalry between existing sellers in the market In todays industry, many companies have increased their sizes in order to competitively fit. When they are competing among each other in term of sizes, they are still competing in term of their brands image, product quality, pricing or market share. This would result in a high rivalry and threats Lee Yee Corporation Bhd. Since LYCs competitors like Lam Soon Group and PPB Group have a well-established brand names, so YLC has to provide good services and good pricing strategy in order to reduce the rivalry and threat as well as increase their market share in Malaysia. The power exerted by the customers in the market The switching cost for Yee Lee is low because their products price doesnt have big differences compared with their competitors. Cooking oil is concern about how good quality it has and how useful it is. Therefore, Yee Lee has to do more RD and put some new raw material in order to increase the usage. The impact of the suppliers on the sellers The power of suppliers has influences in all the industries. It also can affect the cost of producing a product for particular firm. Lam Soon and PPB has own suppliers so they can control the cost and get a good price to buy the raw materials. So Yee Lee has to establish its own suppliers in order to lower the cost of production. Purchasing raw material from other suppliers is difficult to get lower prices because they are selling based on market price and the prices also affected by the demand-supply customers. The potential threat of new sellers entering the market The degree of barriers entry is important to a firm in a market share. It can restrict other firm to come into this market. In order to maintain a market share, Yee Lee, Lam Soon and PPB has established a well know brand name. This brands also recognized by all the people in Malaysia. Besides that, they also have a good relationship with their suppliers and the most important is their product differentiation. So this is very difficult for a new firm to come into this market The threat of substitute products becoming available in the market The threat of substitute products is one of the concerns for all the industry. It can help to keep a product in long time in a market. If the level threat of substitute product is high, means the products easily to substitute by others product. Like nowadays, many cooking oil industries are using palm oil to produce cooking oil. Palm oil is easily to get and it has many usage for us. Not only palm oil, some firm also use corn to produce cooking oil. All of this materials are healthy to people. So the threat of substitute product in this industry is low. Strategic Group Map Competitors Lam Soon Group Lam Soon Goup is a group of companies which operates in plantations, detergent and soap manufacturing, marketing and distributing branded consumer product. It was incorporated in August 1950 by Ng Keng Soon. In 1995, his sons Whang tar Choung and Whang Tar Liang took over the management after his death. Its operations not only in Singapore and also in overseas like Malaysia, Vietnam, Thailand and Hong Kong. However, its main operation is in Singapore which operates in manufacturing of cooking oil and laundry soap. Lam Soons cooking oil has about 40 % to 45% market share in Malaysia. It also has its own factory in Malaysia which produces cooking oil and soap. The strengths possessed by Lam Soon are it has a well design and strong value on its brand like Knife was awarded as the best brands in consumer cooking oil in 2010. Besides that, Bio Home, one of the Lam Soons brand, was awarded as a good design in household care categorys brand. PPB Group Berhad PPB Group Berhad starts its core business with the initial business of sugar cane cultivation and refining in 1968. It also includes in manufacturing edible oil, marketing and distributing consumer packaged goods, as well as be a dominant player in the grains trading, flour and animal feed milling processing. PPB Group has its operations in China, Vietnam, Indonesia, Myanmar, Thailand and Singapore. The strengths of PPB Group Berhad are it has well-established brand names like Neptune for cooking oil and Seri Murni food processing as well as a stable market for food industry in Malaysia. It also becomes a leader in sugar refinery, flour milling and film exhibition. However, the weaknesses of PPB Group Berhad are the earnings are affected by the prices of CPO, raw sugar and wheat. Since the sugar and flour are controlled items in Malaysia, it is very difficult for PPB Group Berhad to sustain the increasing of cost in those controlled items. This will has some impacts during the econom y downturn. Based on the strategic group map, we can know that Lam Soon has a high market share in the industry because it has highest level of brand awareness among these three brands. So, the prices for Lam Soons cooking oil are also very high. For PPB, it has moderate brand awareness compared with Lam Soon and Yee lee. Therefore, the prices of PPBs cooking oil are cheaper than Lam Soon. However, Yee Lee has lowest brand awareness in the industry so the prices for its cooking oil are lower than Lam Soon and PPB. Recommendations and conclusion The one of Key Success Factors (KSFs) of Yee Lee are its products quality. Yee Lee manufactures cooking oil with good quality and it was awarded Certificate Excellent by International trade and Minister Industry. For example, Red eagle was voted as a Trusted Brand Gold by the readers of Readers digest because it is more stable compared to others brand and is able to withstand high heat when after the food is heated and it can be remained safe and healthy when consumption. Red eagle is considered as healthy cooking oil which is cholesterol-free and naturally rich in Vitamin E. Another factor that Yee Lee can successful in its business is its pricing strategy. Many housewives like to buy Yee Lees cooking oil is because the price is cheaper than others brands and customers can have similar functions by using their cooking oil. Besides that, Yee Lee has a good advertising in its own product. For example, Lee Yee has its own marketing and distributing channel in its business. By having own marketing and distributing channel, Yee Lee can save a lot of cost in term of finding advertising company or hiring salesman to promote its products. Furthermore, the innovation of technology brings a lot of benefits for Yee Lees company. This technology helps the company to produce its product in efficiency and effectively way and at the same time it can help in cost reduction. By having these benefits, Yee Lee can compete with its competitors in the business.

Nooligan and Street Boy Essay -- English Literature

Nooligan and Street Boy The poems "Nooligan" by Roger McGough and "Street Boy" by Gareth Owen are two poems which both deal with the issue of teenage hooliganism, and both poets use language to create a vivid sense of character. Although both deal with the same theme, there are many similarities and differences between the two. "Nooligan" is about a boy who thinks he is really powerful and harsh but is actually an uneducated boy trying to be a real hooligan. "Street Boy" is also about a hooligan except that he actually is more powerful and has a higher status than the inferior "Nooligan". One of the main similarities is that both the poets present the characters as using slang language or some sort of incorrect form of English. In "Nooligan" for example the boy says in the fourth line of the third verse: Football's me game (Well, watchin') McGough has used "me" instead of my. This portrays the "Nooligan" as unintelligent and uneducated because of the use of words and grammar, because the poem gives us an impression that "Nooligan" isn't the type of person who would work hard (he doesn't "give a toss"), I'm not surprised at the hooligan's English. The use of slang by the hooligan in "Street Boy" is the word "hark" instead of listen or hear and "stompin'" instead of walking. The effects that these two words put on us are that we start to think that the boy actually does have some power and attitude, and we believe that he actually is the bully that he's talking about. But at the same time, the use of these slang words makes the characters appear to be foolish and idiotic. Another similarity that the poet employs in the two poems is that in both of them, the first line of each verse is the sa... ...he is. The words "stompin'", "silence", "spaced", "stoned" all show that. In conclusion, the two poems are very interesting and engaging in terms of the use of words, tone, structure etc. The poets Roger McGough ("Nooligan") and Gareth Owen ("Street Boy") use specific techniques to give the poems a certain effect. There are differences and similarities between the two obviously. The main similarity is the poets' use of slang and an incorrect form of English and the main difference is the language and vocabulary between the two poems. Something worth mentioning is that the poets have made the poems relate to all teenagers in general since the name of the "Nooligan" and the "Street Boy" aren't given. So overall, there are a lot of similarities and differences between the two, but both are to the point and give you a general idea of what the poem is about.

Conduct a Swot Analysis Essay

These range from one star to Five star deluxe depending upon size and amenities. About 30% of the rooms fall under the 5-star deluxe categories. To find out the present status of this industry a strength, weakness opportunity and threat (SWOT) analysis is mental. This will help us in understanding this industry and also identify the weak spots. S. W. O. T ANALYSIS OF HOTEL INDUSTRY Strengths ? A very wide variety of hotels is present in the country that can fulfill the demand of the tourists. ? There are international players in the market such as Taj and Oberoi & International Chains. Thus, the needs of the international tourists travellers are met while they are on a visit to India. ? Manpower costs in the Indian hotel industry is one of the lowest in the world. This provides better margins for Indian hotel industry. ? India offers a readymade tourist destination with the resources it has. Thus the magnet to pull customers already exists and has potential grow. Weaknesses ? The cost of land in India is high at 50% of total project cost as against 15% abroad. This acts as a major deterrent to the Indian hotel industry. ? The hotel industry in India is heavily staffed. This can be gauged from he facts that while Indian hotel companies have a staff to room ratio of 3:1, this ratio is 1:1 for international hotel companies. ? High tax structure in the industry makes the industry worse off than its international equivalent. In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over 30%. Effective tax in the South East Asian countries works ou t to only 4-5%. ? Only 97,000 hotel rooms are available in India today, which is less than the Bangkok hotel capacity. ? The services currently offered by the hotels in India are only limited value added services. It is not comparable to the existing world standards. Opportunities ? Demand between the national and the inbound tourists can be easily managed due to difference in the period of holidays. For international tourists the peak season for arrival is between September to March when the climatic conditions are suitable where as the national tourist waits for school holidays, generally the summer months. ? In the long-term the hotel industry in India has latent potential for growth. This is because India is an ideal destination for tourists as it is the only country with the most diverse topography. For India, the inbound tourists are a mere 0. 49% of the global figures. This number is expected to increase at a phenomenal rate thus pushing up the demand for the hotel industry. ? Unique experience in heritage hotels. Threats ? Guest houses replace the hotels. This is a growing trend in the west and is now catching up in India also, thus diverting the hotel traffic. ? Political turbulence in the area reduces tourist traffic and thus the business of the hotels. In India examples of the same are Insurgency in Jammu Kashmir and the Kargil war. ? Changing trends in the west demand imilar changes in India, which here are difficult to implement due to high project costs. ? The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. Transport Facilities A well knit and coordinated system of transport plays an important role in the sustained economic growth of the country. The present transport system of th e country comprises of several modes of transport including rail, road, air transport etc. Tourism industry is also affected by the performance of these services heavy road taxes are the great threat to the tourism industry.

Mergers and Acquisitions in Australia

A merger is one of the forms of business combination. A merger is the joining together of two or more companies for a common goal (Schencke, 2007). It can be in the form of vertical integration, Horizontal integration or diversification. Consider the case of manufactured food (bread) company: we have the flour  Ã‚   company, the bakery and a butter company.If the bread company acquires the flour company that would be vertical integration; this may be more comprehensive and risky . The management is highly involved because of the procedures involved and consequences too. This is a backward integration because it will be merging with the supply source. It might lead to restricted supply of raw materials hence inflexibility.If the bread company starts producing cakes that would be horizontal integration; this might be considered necessary in order to have a more product line whereby their consumers will now be able to enjoy more quality products from the same company. This will enable a particular bread company deal with its competitors because a variety of commodities will be available to them.The company will also command a more market share because most of its products will dominate the market. High market share determines profitability because the Total sales figure has a factor of units and sales are directly proportional to the profit margin. The particular bread company therefore becomes a market leader and enjoys all the economies of scale. High volumes can be produced at low costs and therefore the company becomes a market leader in the industry. The company can now have efficient pricing policies for the different commodities that it is offering in the market.If the bread company starts producing butter to match with its quality of bread then that would be market diversification; This results in increased market capitalization which is very healthy for a company in the industry. This kind of expanded production line may be risky and uncertain because v ery little is known about that particular product line. This may call for comprehensive research, which might be costly for the holding company. Demand and supply factors of that particular company need to be understood and analyzed keenly to determine the future of such an operation and how relevant it might because this is a complimentary commodity.Merger or an acquisition leads to lack of competitiveness and would have a high Herfindahl index. Industry concentration is also affected. In the case study above, one has reduced players in the industry due to mergers. Therefore we find that there’s no competition due to acquiring of a supply chain, producing related commodities or even engaging in the production of complementary goods. Market diversification results to company being able to control its prices for the different products it has with changing the profit.This shows that market forces do not determine prices and completion is at different levels. Some companies also become market leaders and may decide to lower its prices in the market at the expense of other companies. The fact that a company can acquire a supply chain is harmful because this may limit resources/raw materials to other companies with in the industry or supply at inflated cost. A prices control board should therefore establish to deal with this. Some companies may be forced to quit production and this may lead to monopolies in the industry, which may not be healthy.Motives for mergers include:Synergy; The expected synergy determines the purchase price for the acquiree. Synergy is the combined power of a group of companies when they are working together which is greater than the total power achieved by each working separately. Synergy can be operating synergy or financial synergy. Operating synergy includes economies of scale and economies of scope, by merging firms are able to receive huge discounts due to high volumes of production and this results in high profits, this means high price of shares and high market capitalization.Owning of supply channels means constant supply of raw materials without delays and control over the prices. This indicates low cost of production and increased profits. Being a market leader may result into a monopoly and this means enormous profits. Discounts can be offered to customers and result in high sales due to high volumes. All these work to the advantage of the acquirer. More shareholders due to improved earnings per share lead to more funding and adequate cash flows are available. Synergy can’t be compared to international expansion, which is slow. Merging is with firms already operating and with the required recourses so no lag periods experienced which might hinder the growth and development of a company, which negates the image to the shareholders and other interested parties.There might be need to expand to another geographical location. The acquiring firm will look for firms in operation at that location to merge with in order to fasten the catch period which normally due to lack of knowledge of business operations at that particular area and business smartness required. Horizontal integration in this case will be necessary. This might be after researching and identifying a possible business location. Suppliers will also be considered in this case. Financial synergy is however more questionable due to the uncertainty of business operations.Merging may be for the need to grow and develop. This can be internal or external.. Internal growth can be slow and uncertain because the company doesn’t have past business experience on a particular field. Outside expansion leads to diversification and market capitalization is improved. Growth of a company in the industry tracts more shareholders to the company and therefore funds for financing business operations are adequate. This leads to market leading and high volumes are sold bringing about high profit margin.Merging may be due to the p ride of the management team of the bidder company. The management may want to associated with all players in the country that are performing better. This will be a way for the management to market itself and therefore the same directors can be restored at the next annual general meeting. The management might have been watching the firm to be acquired and may have an idea of corrections to be made in order to increase perfection.They may w ant to acquire a firm that is just about due to liquidity issues, restore its operations and hence cash flows. They therefore be associated with the recovery of the dieing company and hence improve their employment opportunities with other companies. They may also look for promotions and being part of the recovery team may a good ground for such. They management may also want to part of the management of a market leader in the company and this calls for all necessary strategies possible including mergers and acquisitions(Schlossberg, 2007).Horizont al integration whereby a company starts producing related products leads to increased market share due to increased sales out of the high volumes of sales. This may result in very radical transactions, which might be risky. In business yield comes together with risk taking. Vertical integration in this case is considered most because its more risky but the gains might be more than the costs. Diversification into another line of production may be a motivating factor.The company may have identified another variety of related products, which might be profitable and may want to be part of that industry. Therefore the best way to go may be the merger in order to pump in capital into the other company, which is facing liquidity issues, and hence have a major share of the profits. Horizontal integration is always considered best because it involves dealing with the same kind of business, which has a better track record (Schlossberg, 2007).In Australia the following steps are necessary in m erging:Research should be first done to determine possible candidate. This needs the help of experts in the research work so that all necessary data and information is available to the management of the acquiring firmThe motive to merge should be first understood and the angle to be taken determined. Synergy should be well understood and illustrated.Evaluation should be done on the acquiring firm. The firms’ business strategy should be understood in order to determine the degree of compatibility and the other aspects of business mergers. This also helps in justifying the acquisition.Immediately after the merger, Profits go down first due to the expenses incurred in research and implementation costs. Diversifications are normally expensive and gains can’t be realized immediately. Profits are normally derived at by; Sales-cost of goods sold –expenses. The cost of goods sold=opening stock + purchases-closing stock. High cost of goods immediately after the merger ca n be due to high opening stock, high purchases and low closing stock. This will therefore result in low profits.In the long run profits are supposed to increase due to;Economies of scale and scope, due to merging with supply and distribution channels, discounts will be given to the entity and this results to low operational costs. Large volume sales enable customers to get discounts and volume of sales is increased. This other unnecessary costs are avoided leading to maximization of profits.Diversification to another line of business; this means exploring of virgin grounds and operation benefits are taken advantage of. This means that sources of gained are increased and the total volume of profits is increased.Increase in market value; High market value is due to being a market leader and commands a greater share of the demand in the market. High volumes are sold and the sales figure is high. Sales are considered to be directly related to the profit volumes.The risk taken at first y ields benefits; Diversification may be risky therefore benefits may not be realized fast. Benefits can only after recovery and it will be to the enforceable future.Geographical advantages are realized. The merged entity need time to get used to the business environment and therefore gains take time to be realized (Bruner, 2007).Merging is better than internal expansion. Merging may be a little bit fast to pick up because acquired firms have existing resources and personnel. This reduces time spend in staff professional development and growth.A troubled company needs to merge as near bankruptcy workout situation. This helps in maximizing the value of the company where such companies are considered to be damaged goods. Shareholders, Board of Directors and the managers leave for firms specializing in a workout that is salvaging the value that was assumed to be left in them.Liquidations can’t be left behind. The use of highly leveraged transactions (HLT) expanded the profile of f inancially troubled companies (Schlossberg, 2007). Financially troubled companies are businesses that were leveraged and unable meet their debt service burden but still separate acceptable or even optimal operating cash flows given their internal resources and market opportunities.PublicityA demerger is expected when competitors start taking advantage of slow growth and development and they may take advantage of opportunities created by merged entity. This is because the competitors have been having existing offices, management and resources supply. Diseconomies of scale and scope start occurring and therefore the operations may not be profitable and a demerger may be considered. The company may at times consider internal expansion to be worth while and may start investing in such hence the merger becomes irrelevant (Bruner, 2007).The expansion to another geographical areas may prove to be unprofitable and thus the firm may consider demerging and concentrating in its primary busines s operations. The external growth may start being costly and the acquiring company decides to sale its share of the acquired company. The pride of management may be at some cost to the company and the shareholders may decide to demerge. The diversification to another line of production may prove to be extremely costly to the company and a demerger may be asked for so that focus can be on the basic profit gaining activity/business.Both the acquirer and acquiree benefit. The acquiree is funded and its liquidity position is revised and merging is normally a workout for near bankruptcy situations (Gaughan, 2004). The acquirer is also in a position to enjoy; economies of scale and production, advantage of geographical expansion, this is an external growth that cant be compared to the slow internal growth with uncertainties, management pride is improved, market share is improved and they move into a business that they have clear track record. ACCC is an independent authority of the Govern ment of Australia established in 1995 with the amalgamation of the Australian Trade practices Commission and the Prices Surveillance authority to administer the trade practices Act 1974 (Cth)It’s meant to protect Consumer rights, business rights and obligations, perform Industry regulation and price monitoring and prevent illegal anti Competitive behavior (Schencke, 2007).The more of the following criteria a troubled company meets the more marketable it will be to the acquiring company:Is it a manufacturing rather than a distribution operation. Acquiring a manufacturing company will be horizontal integration and will be more profitable to the entity (Robinson, Tranter, Loughran 2007). This kind of synergy results to taking advantages of economies of scale, diversifying into other lines of production, increased market value, expanding to another geographical location and this will be better than internal expansion. Merging with a distribution company will be a vertical forward integration and may be very risky with uncertainties due to lack of a clean track record.Fills a unique product niche rather than produces a commodity item.Has a well-known brand or trademark that is undamaged by its current situation.Sustains a strong defensible market share. A company with a strong market share means that its quite stable and will be profitable to merge with. This will also improve the whole entity’s image and then the share price improves in the stock market.Has a well-maintained machinery and equipment. These are tools of production and this indicates indefinite operation of the company into the future. Such a company is not risky to deal with and may result into huge future losses. Hence the idea of merging may not be necessary.Ernest & Young (2006) pg20In conclusion, mergers and acquisitions should be considered in the company’s research and development. It involves a lot of research that collects data and information in order to evaluate worth candidates for merging. The long-term objectives should be increasing the company’s market share within the industry, making use of economies of scale available and being a market leader.Mergers resulting in long term losses should be avoided because this won’t lead to growth and development of the company. Mergers also determine the structure of an industry because they lead to a decreased number of market players in the industry. This leads to high concentration and competition is reduced. Monopolies may be formed and this may not be healthy to the industry as a whole. Price control bodies need to be in place to control the dominance of the market by a particular holding company.References:Ernest & Young, Ernest & Young LLP. (2007). Back to Basic Techniques onMergers & Acquisitions (Pg 19-23). Wiley PublicationsGuy M. Robinson, Pal. J. Tranter, Robert Loughran. (2007). Economy Society &Environment. Oxford University PressHans Schencke. (2007). Accounting for Mergers & Acquisitions in Europe. IBFDMichael A. Hit, Jeffrey J. Harrison. R Duane. (2007). A Guide to creating value forStakeholders. Oxford University PressPatrick A. Gaughan. (2004). Merger, Acquisitions and Corporate Restructuring.Wiley PublicationsRobert F.Bruner. (2007). Applied Mergers and Acquisitions. Wiley PublicationsRobert S. Schlossberg. (2007). Understanding the Antitrust Issues. American BarAssociation.